How do I gain more clients for my knitting business? How can I make this business more profitable? What is the most effective way to take this business to the next level? If these questions ever popped up in your mind, then this article is exactly for you!
There are probably only a few things on earth that can make you happier than spending your days working with yarn and needles. However, if you want to make a solid and ongoing income from this activity, you must find some great ways to promote it.
Below, we’ll go over some clever and practical ways to gain new clients for your knitting business, from participating in local trade fairs and sharing styling tips to running social media ads and collaborating with relevant influencers!
1. Joining Local Trade Fairs
You can think of local trade fairs as mini-exhibitions for the local population, which means you can show off your knitted goods and have actual conversations with potential buyers. You can also have a good time here by connecting with other local small businesses.
You don’t need many things to set up a booth for your knitting business. A sturdy table with a clean and matched tablecloth can suffice. However, you might get more creative by including some racks to display your products and colorful decoration elements.
Make sure you have enough lighting and arrange your product samples in a tidy order. Clearly label them so that people can understand what they are looking at. In addition, have a bunch of business cards on hand so people can easily learn more about what you do.
2. Sharing Styling Tips
You’ve probably mastered the art of transforming yarns into beautiful patterns. However, becoming a respected knitter in the fashion industry requires more than just exceptional crafting skills. You must also find ways to establish yourself as a styling expert!
Set up digital channels to share your creative vision and show people how your knitted items can be worn in a variety of ways. You can, for example, start a fashion blog or an Instagram page. A YouTube channel could also be useful to build a community around your niche.
When you share your styling tips with others, you must do so in an eye-catching way. Use video-editing software to edit Reels and TikTok clips. If you want to effortlessly create posters and infographics, consider using PosterMyWall’s small business templates.
3. Running Paid Ads
SSocial media ads.allow you to specifically target your ideal audience and introduce them to your knitting business.
It’s important to note that each social media ad provider has different targeting options. Meta, the parent company of Facebook and Instagram, for instance, makes it possible for you to connect with people who are especially involved in fashion and knitting.
You should also tailor your ad material to your goal. If you want to show people the quality of your work, including customer testimonials in paid Instagram Stories is a great idea. If your goal is to increase your revenue, try to highlight exciting deals in your social media ads.
To get the most out of your knitting business social media ads, make sure to check their performance and regularly monitor and analyze your campaigns. You should also experiment with different ad formats to determine what types of social media content generate the most interactions from your audience.
4. Collaborating with Influencers
Do you know any young, prominent figures in your community? Do any well-known fashion models live in your city? These are people whom marketers refer to as “influencers”, and collaborating with them can significantly increase the exposure of your knitting business.
If you can’t quite afford to collab with them with monetary engagement involved, begin by engaging with their content and connecting with them on a personal level.
After you’ve established rapport, send them a direct message and politely express your intention to work with them. Make sure you clearly explain to them how this collaboration will benefit both parties, whether financially or in terms of reputation.
One of the simplest ways to collaborate with an influencer is to send them one of your products and ask them to review it. Not all influencers accept exchange deals, so you would have to allocate some budget for influencer marketing to gain traction from the big players.
The Takeaway
Running a knitting business has its own set of benefits and drawbacks. Seeing your clients pleased with your knitted products can be tremendously satisfying, but finding the community that loves this type of product can be the tricky part.
Whether you’re just starting a made-to-order knitting business from your home or have been in this sector for a while, the suggestions above are for you. Start building your niche marketing strategy and watch your craft grow and raise the bar on style!