As we reflect on the incredible journey of JINRO in 2023, we are filled with immense pride and gratitude. This year has been a landmark one for us, marked by our recognition as the Supreme Brand Champion by a prestigious British spirits magazine – a first in our history.
2023 was a year of shattering records and expanding horizons. We achieved an unprecedented feat by selling 100.9 million 9-liter cases globally, witnessing a 6.8 percent growth from the previous year. This milestone is not just a number; it’s a testament to the love and acceptance of JINRO across the globe. Our growth was phenomenal, particularly in the Americas with an 82.4 percent increase in exports, and a 30 percent surge in sales in China. We also broadened our product range, offering traditional plain soju like Chamisul and JINRO, alongside an array of flavored soju, catering to diverse palates.
Embracing the Global Stage: Festivals and Collaborations
Our global presence was further strengthened through participation in international festivals and collaborations. We kicked off a series of activations in Europe, starting with a unique collaboration with Yard Sale Pizza in the UK. Upcoming partnerships with WingWing restaurant and our presence at the All Points East festival are just a few examples of how we’re reaching new audiences and sharing the joy of JINRO.
The Korean Wave and Our Vision for the Future
The rising tide of the Korean Wave has undeniably played a significant role in our growth. The world’s growing fascination with Korean culture has opened new doors for JINRO, and we are thrilled to ride this wave. In 2023, we are focusing on introducing new products and enhancing our global distribution network. These initiatives aim to bring JINRO closer to our customers, making our products easily accessible worldwide.
As we navigate through this year of triumphs, our hearts are filled with gratitude towards you, our loyal customers. Your support and love for JINRO have been the driving force behind our success. We promise to continue our commitment to excellence and innovation, ensuring that JINRO remains a symbol of quality and enjoyment in the spirits world.
Looking ahead, we are excited about the future, ready to embrace new challenges and opportunities. Here’s to a future filled with more achievements, growth, and shared moments of joy with JINRO. Cheers to you, our JINRO family, for being with us on this remarkable journey!
Explore more about JINRO soju and its achievements on our website: www.jinro-soju.com